Any brand, organization or company with global aspirations or intent has to pay close attention to India. A growing middle class with increased spending power has fueled an economic boom that has changing the face of a nation.
While India faces huge challenges that may hinder future progress, the speed of change to date has been staggering. A consumer economy of international significance now exists, the ‘consumption genie’ is out of the bottle and they seldom go back. The India story is only beginning.
Dominic Twyford has spent the last 12 years working in the communications, design and branding industries in the UK and across South East Asia.
At India Insights Dominic provides anyone with an interest in India with analysis and insight about this dynamic nation, its economy and its increasingly influential consumer class.
Dominic works on a consultancy basis, if you or your organisation are looking to gain a clearer understanding about the Indian market please email dominic@india-insights.co.uk.
Further information can be found on Linkedin.
